Kellogg's teams up with Annabel Karmel

by James Quilter, Promotions & Incentives 10-Nov-08, 11:20

LONDON - Kellogg's has teamed up with kids food expert Annabel Karmel to launch a branded podcast through women's lifestyle sites.

Karmel has devised a series of recipes using Kellogg’s products which will feature on the podcast. She will also appear in a series of webchats to offer cooking advice and how to get children involved in cooking.

The push is part of Kellogg’s current Big Bake on-pack promotion (exclusively revealed in P&I 25 September). The campaign is looking for a family to appear in a TV campaign planned for 2009.

The push entails families creating recipes involving the cereal brands products and sending in pictures of the food being made. Each photo must include at least one child under 14.