Brandrepublic.tv looks behind the scenes at Hovis' £15m award-winning ad

by Staff, Brand Republic 11-Nov-08, 08:00

LONDON - In the latest show on Brandrepublic.tv, viewers get an exclusive look at the making of Hovis' £15m, 122 second, TV advertising epic which scooped the Thinkboxes award in September.

In the brandrepublic.tv studio, Brand Republic’s Philip Smith talks to Jon Goldstone, marketing director for Hovis and Danny Brooke-Taylor, creative director at Hovis agency MCBD, about the importance of the brand's TV advertising legacy and the challenge of reinvigorating its brand.

There is exclusive footage taken on the set of the ad and Jon and Danny tell us, and argue about, who came up with the award-winning ideas behind the campaign.

To add your views on the show, or say what you want to see in upcoming webchats, go to www.brandrepublic.com/ontv .

In the debut show in the brandrepublic.tv series, Moray MacLennan, IPA president and M&C Saatchi chairman (Europe), talked about the challenges that lie ahead for the industry, the battle to make marketing matter more in the boardroom, and advertising's digital dilemma.

Comments

Patrick Barlow - 11/11/2008

You can also see a 'Making Of' film here, commissioned by MCBD and shot by JWPTV: http://www.brandrepublic.com/Campaign/News/844542/Hovis-releases-making-of-film-MCBD-campaign/