Aldi to enter travel business

by Alex Brownsell, Marketing 11-Nov-08, 16:27

LONDON - Discount retailer Aldi is launching a travel website in the New Year to offer a range of domestic and international breaks. The portal, www.alditravel.co.uk, is expected to launch on 8 January.

The retail chain is partnering with On Holiday Group (OHG), a travel site offering around 10,000 hotels, to provide the technology platform for the website. However, only around 150 hotels are expected to make the Aldi website.

Once the site is up and running, Aldi will offer six special deals per fortnight, which will be promoted through leaflets in the brand's stores. The new travel brand, which will be launched with a press and outdoor ad campaign, will carry the strapline 'A break you'll remember at a price you'll love'.

Aldi rolled out a similar business in Austria in 2003, and has sold an estimated one million holidays over the past five years. It also sells holidays in Switzerland and Germany through a partnership with Eurotours International.