Aviva hires British Gas' Jan Gooding for senior marketing role

by Alex Brownsell, Marketing 13-Nov-08, 10:27

LONDON - Insurance giant Aviva has bolstered to its internal marketing team as its gears up for its 2009 rebrand of Norwich Union.

Jan Gooding, interim marketing director at British Gas, has joined as marketing operations director and will be responsible for brand, customer and marketing communications, and customer billing.

Oliver White also joins the group, from energy provider Centrica, in the new role of customer and innovations director. White, who has previously held positions at Barclaycard and Barclays Life, will ensure that best practice is maintained across Aviva's global marketing communications.