The World: Hong Kong - Air New Zealand reviews South China creative

Campaign 14-Nov-08

Air New Zealand's Hong Kong office has called a pitch for its creative account in the Hong Kong and South China markets.

The successful agency will take on an 18-month project and will be
briefed with producing ads with "more out of the box and edgier
ideas".

It's not known whether the incumbent, BBDO, will be involved in the

process.

The airline has specified that it's looking for an agency with strong
digital credentials, which can respond quickly to retail briefs as well
as having access to strong Chinese and English copywriters.

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