Social network launches for chronic disease sufferers

by Dan Leahul, Brand Republic 14-Nov-08, 14:30

LONDON - A new social network for sufferers of acute and chronic medical conditions has been launched by independent research agency Healthcare Landscape.

The online community, called icarecafe, allows disease sufferers a chance to discuss healthcare and medical issues with a global audience in complete confidence.

Healthcare Landscape said the website also opens access to certain research techniques such as research blogs and interactive media.

Adam Gac, strategy director at Healthcare Landscape, said: "Icarecafe differs from other social networks because it takes a holistic approach to the patient experience.

"It allows learning and sharing not just with people who suffer from one specific ailment or illness but also from family members and carers."

Initially icarecafe has been financed through the profits of Healthcare Landscape, but revenues are now being generated from healthcare agencies, using banner and skyscraper advertisements, and page sponsorships.

Healthcare Landscape also operates The Patients Voice, a forum where patients participate in a wide variety of medical market research projects.