BBC World launches ad campaign

by Staff, Campaign 17-Nov-08, 09:55

LONDON - BBC World News has released a campaign highlighting its interrogative approach.

The campaign, spanning TV, print and online, has been produced by Red Bee Media.

The first Power of Questions TV execution uses footage from BBC news archives, showing its reporters putting interviewees on the spot.

Anton Ezer, creative director at Red Bee Media, said: "The campaign seeks to demonstrate that BBC World News shares an inquisitive nature with its audience, and its journalists go to great lengths to ask the questions our audience expect to be answered."

The print and online creative shows a microphone in chains and barbed wire.