Eurostar hires RAPP to direct account
LONDON - Eurostar has appointed RAPP to handle its pan-European CRM account following a pitch.
RAPP has been handed the consolidated account, and will be tasked with supporting Eurostar across three core areas - CRM, loyalty marketing and e-commerce.
Over the coming months, Eurostar will be further developing its traveller communications and refining its award-winning website.
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