WD-40 brings in Publicasity

by Alec Mattinson, PR Week UK 19-Nov-08, 10:31

Publicasity has replaced Frank PR as WD-40's corporate and consumer PR agency.

The brief, thought to be worth a six-figure sum, will see Publicasity working across WD-40 Company's product portfolio

The agency's will promoting brands such as WD-40 and 3-IN-ONE lubricants and 1001 carpet care product line.

The WD-40 and 3-IN-ONE campaigns, which kick off in December will see Publicasity's corporate division, work in conjunction with the agency's consumer team.

They will deliver a promotion that will encompass digital, experiential, sponsorship and event management, as well as trade and consumer media relations.

For 1001, the agency will focus on raising its profile amongst the female market. The campaign will directly target consumers and includes sampling activity to drive sales and reinforce the brand's market leading position.