Onitsuka Tiger launches Liverpool store
LONDON - Promotions and design agency Liquid has created a campaign supporting the opening of Japanese sports brand Onitsuka Tiger's second UK store on Friday.
Onitsuka Tiger is opening a store in Liverpool One, three years after its London store.
With the brand famed for its distinctive tiger logo, the campaign centred on the concept that there was a "tiger at large" in Liverpool.
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Pre-launch posters displayed across Liverpool were designed to look like warning signs that directed customers towards a microsite.
This use of Japanese-style manga illustrations will continue on through the post launch campaign and on into 2009.
Steve McGauley, creative director of Liquid, said: "With Onitsuka Tiger celebrating its 60th anniversary next year this is a very exciting time to be part of the brand.
"This has been a very interesting project for us and it looks like it will get even more interesting next year."
Onitsuka: second opening
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Comments
Daniel Wright - 20/11/2008
Hi all, the link to the microsite doesn't seem to be working. Try www.tigerattackliverpool.com instead.