Staples campaign targets Christmas shoppers

by Miranda Fitzgerald, Marketing 20-Nov-08, 09:05

LONDON - Staples, the office products retailer, tomorrow launches a three-week TV campaign highlighting how many of its products are suitable for Christmas presents.

The ad, by McCann Erickson, is part of an integrated campaign intended to show that the retailer's product offering extends beyond stationery.

Its last TV campaign ran in August, encouraging parents and children to do their back-to-school shopping at Staples.

The retailer opened its first UK store in Swansea in 1993 and now has an 85-strong chain across the country, with plans to open five every year. It has has also revamped its online presence.