Kelly Osbourne becomes animated in Virgin Media ad

by Fiona Ramsay, Marketing 20-Nov-08, 09:20

LONDON - An animated Kelly Osbourne is making her cinema debut this week in the latest ad campaign from Virgin Media.

Following in the footsteps of Mel B and Mick Hucknall, she will appear alongside Virgin founder Sir Richard Branson to promote Virgin Media's TV-on-demand service.

From 21 November, cinemagoers will see Kelly Osbourne paying a tongue-in-cheek visit to fictional rehab clinic 'The Friary' to see a therapist who specialises in SADOS - 'sons and daughters of stars'.

The therapist, who recommends that she stays at home to watch Virgin Media, is revealed as Branson in disguise.

Comments

Greg Tingle

Greg Tingle - 20/11/2008

Very cool and cutting edge, as one comes to expect from Virgin. The Osbourne's also have a reality TV show, and Virgin Media also put together The Branson's. There's an Osbourne's video game slot, so can we now expect a Branson's video game equivalent, to follow the success of Virgin Games and Challenge Jackpot? It's all a battle for the entertainment dollar, headlines and eyeballs. James Bond is stiff competition but don't bet against Richard Branson and his Virgin Group. That's right, RB got product in Bond also. Virgin and Brand Republic are going to do alright out of this campaign, and it appears that they already have.

 
 
 

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