RPM3 Beechwood rebrands as Libertine
LONDON - Independent creative agency RPM3:Beechwood has renamed itself as Libertine.
To accompany the name change, the agency has also produced a new logo, which features a portrait of the Earl of Rochester.
Explaining the reason for rebranding, John Wood, managing partner of Libertine, said: "We chose the name Libertine because the word means ‘devoid of any restraints' and that's what we're about.
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"It means that we can approach any business issue with a blank sheet of paper. We're free to do whatever we think will work best."
RPM3 Beechwood was the product of a merger between above-the-line agency RPM3 and direct and digital agency Beechwood, which occurred in December 2007.
The agency's clients include Butlins, HMV, Jameson Whiskey and Samsung.
Libertine...new name for RPM3 Beechwood
Tags
- United Kingdom |
- Europe |
- B to B |
- Digital |
- Design |
- RPM3 Beechwood |
- Advertising
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Comments
Dean Turney - 20/11/2008
Let's hope Libertine doesn't suffer the same fate as the Earl of Rochester: syphilis.