IPC's TV Easy switches to bigger size

by John Reynolds, mediaweek.co.uk 20-Nov-08, 15:25

LONDON - TV Easy, IPC's weekly TV compact, is moving to a bigger size as it looks to provide more space for its editorial.

The magazine will increase in size from 225m x 173mm to 255mm x 190mmm, though it will still be smaller than competing titles like Bauer Media’s TV Choice. Its editorial content, in the main, will not change following the switch.

IPC will introduce the new size next Tuesday (25 November) and says the move will give the title extra space for listings, editorial picks and will make it easier for readers to use.

It also claims that features, pictures and advertisements have more impact on larger pages.

Charlie Meredith, publishing director of TV Easy, said: We have researched this new size extensively, making sure that we retain a handy size that gives us stand out, and, at the same time, improves ease of use.

IPC says the move will be promoted across the IPC portfolio in print and online.