Amra opens Scottish office and appoints chief

by Tristan O'Carroll, mediaweek.co.uk 21-Nov-08, 15:00

LONDON - Regional media sales agency Amra is to open an office in Scotland and has appointed a new Scottish sales chief.

The newly created Amra Scotland office will see all Trinity Mirror regionals products being brought under one banner for the Scottish market and will be headed by Margaret Scott, the new Scottish sales manager.

Amra Scotland will also be responsible for representing the independent titles that Amra represents in England, including Midland News Association, Irish News, Isle of Wight County Press, Berkshire Regional Newspapers, Tindle North and South London and Yellow Advertiser group.

This change will see Amra Scotland representing the full Amra portfolio of 270 newspapers and 300 websites to the Scottish agency marketplace.

Scott - who will be joined by Lorna Jamieson, the new Scottish account manager - will be based at the Scottish & Universal Newspaper offices in Hamilton. Scott has more than 11 years of experience in dealing with Scottish media agencies and media buyers in her role with Scottish Agency Sales (SAS). Offering a one-stop shopo

Gary McNish, managing director of Amra, said: "Amra Scotland will offer agencies the opportunity to deal with Margaret and Lorna as they have always done previously and clients will know that they will get the same quality of service.

"However, now they can also deal with them for the whole of the Amra portfolio, so we are effectively offering this one-stop shop but with the same people they have been used to doing business with for the past few years.

"This will make Amra titles easier for the Scottish media industry to plan, buy and deal with".

Alex Cargill, managing director of Scottish & Universal Newspapers, said: "This is a natural extension of the Amra network and makes sense for the Scottish agencies to have one point of contact for the whole of Amra's portfolio, not just the S&UN titles".