Nick Bailey wins Omnicom role

by Media Week, Media Week 25-Nov-08

Omnicom's M2M has appointed former PHD director Nick Bailey to lead both digital and offline planning teams in an attempt to boost integration at the agency.

In the newly created role of board planning director, Bailey will be
responsible for ensuring integrated planning across traditional, digital
and emerging channels. He will also have board-level responsibility on

key accounts including Kia, Lycatel, Yakult and LOVEFilm.

Most recently, Bailey held a marketing planning consultancy role at BBC
Worldwide. Before that he spent 10 years at PHD, where he rose to board
director before moving to Omnicom sibling Manning Gottlieb OMD, where he
developed digital planning.