Vauxhall adds 'fashion' grille

by Staff, Marketing 25-Nov-08, 08:00

LONDON - Vauxhall is partnering with luxury menswear brand Simon Carter to design two special- edition grille badges for the launch of its premium saloon model, Insignia.

The designer said he hoped to resurrect the grille badge, by giving the motoring accessory a contemporary twist.

Only 150 editions of the two badges will be produced, priced at £39 each. The badges can be bought at Simon Carter's London and Manchester stores, and the designer's website.

Insignia, which goes on sale early next year, will be the first model to carry Vauxhall's updated Griffin crest. A launch campaign by DLKW is expected in January.