Boots hires LIDA to £15m CRM account

by Joe Thomas, Marketing 25-Nov-08, 16:00

LONDON - Boots has hired direct agency LIDA to its £15m Advantage Card account following a pitch.

The retailer in August called a review of the CRM programme with Proximity London, Partners Aldridge Andrews and LIDA pitching for the business at the end of October.

The incumbent, then Craik Jones did not re-pitch for the business and it later emerged the agency would be folded into sister agency Proximity London. Rapier and Ogilvy were eliminated from the pitch at an earlier stage.