Boots hires LIDA to £15m CRM account
LONDON - Boots has hired direct agency LIDA to its £15m Advantage Card account following a pitch.
The retailer in August called a review of the CRM programme with Proximity London, Partners Aldridge Andrews and LIDA pitching for the business at the end of October.
The incumbent, then Craik Jones did not re-pitch for the business and it later emerged the agency would be folded into sister agency Proximity London. Rapier and Ogilvy were eliminated from the pitch at an earlier stage.
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The Boots Health & Beauty Magazine and editorial content for Health and Parenting Club schemes through Redwood was not affected by this review.
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