Adidas parties with Beckham and Perry in Originals push

by Nikki Sandison, Brand Republic 26-Nov-08, 09:20

LONDON - Adidas is having a house party with stars including David Beckham, Katy Perry and Method Man as part of a global ad campaign to mark the 60th anniversary of its three stripes mark and promote its retro Originals range.

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The ad, created by Montreal-based Sid Lee, breaks this week in the US and will be rolled out across the UK, Europe and the rest of the world in the new year.

A host of music and sports stars including Beckham, Perry, Missy Elliott, the Ting Tings and former Romanian tennis player Ilie Nastase are shown dancing to a remix of Frankie Valli and the Four Seasons' 'Beggin' by DJ Pilooski while wearing Adidas Originals shoes, shirts, jeans and jackets.

A two-minute version of the ad, which carries the strapline "Celebrate originality", will appear on the Adidas Originals website while 60 second and 30 second versions will run on TV.

It is the first time Adidas has created a TV ad for its Originals brand, which uses the famous Trefoil logo.

The campaign will also include cinema, digital, print and retail events, which will launch throughout 2009.

Adidas appointed Sid Lee as the lead creative agency for its Adidas Originals in July, following a review involving incumbent 180 Amsterdam.

Comments

Helen Lee - 26/11/2008

Not that impressed

Noel Bussey - 26/11/2008

M-E-T-H-O-D Man

Captain Cesc - 26/11/2008

Undermined by the media choice. If it's going to feel below the radar don't put it on telly say the agency. Yes says the client. Oh, but it's actually quite good and my daughter likes it too says the client. Like totally say the media planner. Is that deal with channel 4 still on?....

Matt Saunders - 27/11/2008

I'm not sure that a TV ad is the right way to go for the originals brand. This particular sub-brand of adidas is supposed to be more exclusive and more unobtainable than the standard brand. People embrace the originals brand to be part of something that only a select will understand, they will happily pay twice the price for adidas and have the majority of people not know that it is any different, but get recognition from a select few in the know. I don't think TV expose will ruin the brand that adidas has created, but I don't think it will do it any favours.