Robert Dyas hires 3 Monkeys

by Gemma O'Reilly, PR Week UK 26-Nov-08, 10:50

High street retailer Robert Dyas has brought in its first external PR support in the run-up to the Christmas trading period.

3 Monkeys Communications was awarded the account without a competitive pitch and has been briefed to build talkability around the brand over the next couple of weeks.

The campaign will include media and experiential activity as part of the brief. The activity is aimed to underline the brand's environmental and value messaging. It is also designed to highlight the breadth of product available from the home and garden specialist.

3 Monkeys associate director Russell Minahan will head up the account.

Robert Dyas currently has over 100 stores spread across the South of England. The shops specialise in selling kitchenware, household items, gardening products and DIY products.