30 seconds on Click fraud
- Click fraud is when a person or computer program clicks on an ad solely to generate a charge.
- A competitor might click on your ads to up your costs, while a publisher might click on its own links to generate income.
- Business Week described it as the 'biggest threat to the internet's advertising goldmine'.
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- Click fraud can be a problem on any service that offers a pay-per-click remuneration model.
- Search engines in theory have an incentive to tolerate the fraud. But Google has taken people to court for it.
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