Argos buys Alba and Bush trademarks
LONDON - Argos has acquired the intellectual property rights to the Alba and Bush trademarks from consumer electronics distributor Alba for £15.25m in cash.
Alba was set to end the supply of Alba and Bush branded products, which include TVs, DVD players and stereos, as part of a restructuring plan.
Argos decided to step in to acquire the brands, which it said are popular in its stores.
A spokesperson for Argos owner Home Retail Group said: "The trademarks are household names with very strong heritage, which have high awareness and purchase frequency with Argos customers."
Alba has agreed to change its name to Harvard International as part of the deal.
The company added that the financial arrangements it has reached with Alba plc mean the acquisitions are "expected to be broadly earnings neutral for the year ended February 2010".
Alba/Harvard, which distributes electrical consumer goods throughout the UK and Europe, owns several other electrical brands including Goodmans, Grundig, Sonetik, and Ministry of Sound Audio.
Latest jobs Jobs web feed
- Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
- Business Development Manager EMAP Competitive + Bonus, London (Greater) / London (Central), London (Greater) / London (East), London (Greater)
- Digital Acquisition Manager - Leading Online Biz GoodEgg Digital £70k + Bonus and Benefits, United Kingdom / England / North West England / Lancashire / Manchester, Greater Manchester
- Search Marketing Manager - International Markets Search Laboratory £24,000 - £30,000 per annum + benefits , Yorkshire and the Humber / North Yorkshire / West Yorkshire / Harrogate, North Yorkshire / Leeds,...
- Senior Brand Manager Ball & Hoolahan £Excellent Salary Package , South East England / London (Greater)
- Marketing Communications Senior Manager Lloyd's of London Competitive salary and benefits package , London (City of), London (Greater)