Exposure lands Nike

PR Week UK 28-Nov-08

Nike has handed a big-money consumer PR brief to Exposure after a three-way shoot-out.

The agency won the account for Nike's women's training and Nike
Sportswear (lifestyle) lines after fighting off Cake and Surgery PR. The
work is believed to be worth well into six figures.

Raoul Shah, CEO of Exposure, said: 'Nike is a flagship brand and a

fantastic challenge. For our fashion and lifestyle division this is as
significant as when we won Levi's a decade ago.'

Radiator PR was Nike's incumbent agency. Freud Communications will
continue to work on the company's football and running businesses.
Exposure remains the retained agency for Umbro.

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