Agencies line up for Virgin Media digital

Campaign 28-Nov-08

Virgin Media is on the hunt for an agency to handle two digital briefs and has approached agencies with a view to holding a pitch for the business.

The mobile, digital TV and broadband provider is seeking a digital
partner to handle two web development projects, the exact nature of
which have yet to be revealed.

The pitch is expected to take place in the next couple of weeks.

Virgin Media has previously used the digital agency Start to produce its

websites and related digital advertising.

The company has also used its direct marketing agency, Rapier, to
produce a number of online campaigns. It is not known whether either
agency will compete for the business.

The news comes shortly after Virgin Media announced plans to cut around
2,200 jobs, as part of a restructure.

Rainey Kelly Campbell Roalfe/Y&R, which is also on the Virgin Media
roster, recently launched a TV campaign featuring an animated Kelly
Osbourne.