Apple jumps on flash sale bandwagon

by Nicola Clark, Marketing 28-Nov-08, 10:40

LONDON - Apple is launching a one day 'black friday' sale today with discounts across key products including ipods.

The sale follows a lacklustre sales in the run up to Christmas as consumers grapple with the impact of the economic downturn, job insecurity and the rising cost of living.

The online sales include £60 off the price of a MacBook, £5 off an iPod nano, and £11 off an iPod touch. A spokeswoman for Apple said the it would be a 'one day only special event'

The computer brand is the latest retailer to resort to heavy discounting to attract consumers. Marks & Spencers, Debenhams and House of Fraser have all launched limited promotions - with discounts of up to 25% off.

This morning shops in the West End opened at 7am in a bid to beat the credit crunch blues not only offering consumers heavy discounts but free breakfasts to help kick start their day.

Comments

michael ruddy - 28/11/2008

£5 off a £144 iPod is hardly 'heavy discounting'.

Darren Davidson - 28/11/2008

By Apple's over priced standards, five quid off is arguably a heavy discount!

Grant Duncan - 28/11/2008

I also am very disappointed at the 'super dooper friday madness only comes once a year dont you forget it' £5 off discount... What a load of rubbish!

Richard Hayter - 28/11/2008

In the US, where sales on Black Friday have become a tradition, you can get decent discounts on Apple products at Best Buy and Amazon. It's not so easy over here as Apple has a narrower distribution model, and seems to control prices more.

dano - 28/11/2008

Apple is for people so cool they are'nt affected by the 'credit crunch' or the 'recession'. If you are looking for discount computers try PC World. If you want to look like the coolest motherfcuker in the cafe with your glowing apple symbol whilst tweaking some underground music, a 5% discount wont matter to you.