Four Kinetic staff face axe

by Maisie McCabe, mediaweek.co.uk 02-Dec-08, 10:23

LONDON - WPP-owned outdoor specialist Kinetic has entered into redundancy consultations with four members of staff.

The four affected are head of buying Mark Dillon, national buying manager Lee Smith, marketing manager Ciara Waller and a fourth person from the planning division.

The final details of the restructure are yet to be finalised and Kinetic is currently assessing the plans week by week.

It is believed the plans are not related to Kinetic's individual performance and are instead a reflection of the uncertain future for all media businesses next year.

Kinetic declined to comment on the restructure.

Last week, MillerCoors appointed a new partnership, MC Media, between Kinetic and the Interpublic agencies, Initiative and DraftFCB, to its $400m (£268m) US media account after a competitive review.