Carphone Warehouse awards DM account to Lida and Table 19

by Matt Williams, Campaign 02-Dec-08, 12:55

LONDON - Carphone Warehouse has appointed Lida and Table 19 to handle its direct marketing account.

The agencies were appointed to the roster following a pitch against WDMP, Meteorite, Kitcatt Nohr Alexander Shaw and Table 19.

The mobile phone retailer called a pitch for the account in August, after a major restructure of its marketing department. It may appoint other roster agencies in the future.

The direct marketing account was previously split between WDMP and Kitcatt Nohr.

Above-the-line marketing is handled by CHI & Partners.

News of Lida's win comes just a week after it was awarded the £15 million Boots CRM account. Other wins for the agency this year include Channel 5, East Midlands Trains and Butlins.