Winter striptease in National Lottery ad

by Staff, Campaign 03-Dec-08, 19:00

LONDON - A couple strip naked and brave the freezing cold sea in the latest TV ad for the National Lottery.

Abbot Mead Vickers BBDO has created the spot, which breaks tonight, for lottery operator Camelot.

The new creative follows on from ads launched last month, which portray the give-it-a-go attitude of players.

Ailsa McKnight, brand marketing and e-commerce director at Camelot, said: "The latest ad is a natural and fun extension of last month's successful launch of our new ‘Welcome to the Lotto way of thinking' campaign, and is designed to get players excited during the important Christmas trading period."

The new campaign will run until 3 January 2009, supported by point-of-sale material and digital media screens.

Credits

Project
Streakers
Brief
Portray the give-it-a-go attitude of National Lottery players
Client
Camelot
Creative agency
AMV BBDO
Copywriter
Mike Sutherland
Art director
Antony Nelson
Planner
Andrew Phillips
Media planning
MPG
Media buying
OMD
Production company
Rogue Films
Director
Sam Brow