Collective creates flash game for Callaway Golf

by Dan Leahul, Brand Republic 04-Dec-08, 11:05

LONDON - Digital creative agency Collective has developed an online flash game for Callaway Golf to help drive sign-ups to its MyCallaway community website over the Christmas holidays.

The game features an elf scattering a series of parcels across a snowy golf course and players have five chances to hit a gift before advancing to the next level, with each level offering a different club from the new Callaway range.

The overall winner, drawn from the list of top scorers, will receive a full set of Callaway golf clubs, plus extras.

Collective has also created a daily competition prize into the game to draw users to join MyCallaway, providing a non-abrasive method of data capture.

Greg Doone, managing director of Collective, said: "We've developed a game that delivers the Callaway premium look and feel, with a healthy dose of good old-fashioned festive fun.

"We've made sure it is true-to-golf in order to appeal to golfers and gamers alike, while additionally showcasing the new Callaway golf product range."