Mobile internet users spending up to 2.5 hours online

by Jacquie Bowser, Brand Republic 04-Dec-08, 11:40

LONDON - The average mobile internet user is surfing around 160 mobile web pages per day, while heavy users are logging in up to 10 times per day and spending up to 2.5 hours online, according to research.

The survey, carried out by mobile social network Itsmy.com among 15,000 of its users worldwide, found that only one third of all respondents were reducing their mobile internet time to save money during the current economic crisis.

Users were spending most of their time online writing and checking emails and personal messages, finding out what their friends were doing and uploading pictures and videos.

More than 90% of respondents said they would increase their mobile internet usage even further if they could access reasonably priced flat rates, higher network speeds and faster phones with longer battery lives.

Antonio Vince Staybl, chief executive of itsmy.com, said: "Mobile phone usage is 'growing up' and changes communication with friends and family, as well as the traditional internet usage dramatically.

"Conventional entertainment and communication will become more personal and bigger than ever and come together on one digital media device."

The worldwide survey was conducted in mobile internet amongst 15,000 active itsmy.com users, aged between 16 and 52 years, between September and November 2008.

Comments

Jaime Baker - 04/12/2008

Nice twisting of a headline to sell a story....While this is an impressive stat, it's not exactly a neutral data pool to get it from, as active members of social networks are significantly more likely to be surfing via mobile anyway. It is significant, but if this was a cross section of the population as a whole then it would be more compelling. A more acurate headline would have been "social network users mobile internet usage up to 2.5 hours per day".

David Hockin - 04/12/2008

We've changed our research methods to make assess patterns of mobile usage. It's such a personal medium we now use week long mobile diaries to assess patterns of usage.