Relaunched Nuts website sees 90% user increase

by John Reynolds, mediaweek.co.uk 04-Dec-08, 15:12

LONDON - IPC-owned lads' website www.nuts.co.uk claims that its unique user base has grown more than 90% since the relaunch of the site in October.

According to research undertaken by Omniture Analytics, the site registered 1.8 million unique users in November, up 91.7% year on year, while page views were up 169.4% to 79.3 million.

The site was redesigned to offer users easier navigation and new content channels.

IPC also claims that the site, according to Hitwise data, is the most popular men's lifestyle website, ahead of FHM.com and Menshealth.co.uk.

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