John Lewis launches DM campaign for Christmas

by Joe Thomas, Marketing 05-Dec-08, 17:35

LONDON - John Lewis has launched a direct marketing campaign to promote Christmas shopping.

The campaign created by Kitcatt Nohr Alexander Shaw continues with the same theme as the above-the-line activity created by Lowe and uses the strapline ‘If you know the person, you'll find the right present.'

Consisting of direct mail, door drop and email activity the campaign targets existing John Lewis customers, store card holders and prospective customers. The mailing consists of images of people and pets shown with their ideal gifts with a comment from the recipient below each gift explaining what they love about their present.