EMI releases CD of music from Guinness commercials

by Gemma Charles, Marketing 09-Dec-08, 14:35

LONDON - EMI Music and Diageo Ireland have teamed up as part of a move to develop global music-based projects in a licensing first for the drinks company.

To mark the 250th anniversary of the signing of the lease by Arthur Guinness on St James's Gate Brewery, EMI Music and the Guinness owner are releasing Guinness 250 - Music from the TV ads, a commemorative album featuring 17 of the most memorable tracks used to advertise the stout brand. Artists featured on the album range from Dusty Springfield, Dionne Warwick and Al Jolson to the Jesus and Mary Chain, Leftfield and Future Sound of London.

The release next year marks the start of a new partnership between EMI Music and Diageo Global Licensing through which the two parties will develop new music-based projects across Diageo's brands in Europe and North America. This is the first time Diageo's licensing group has struck such a partnership with a music company.