Twinings mounts direct campaign for holidays

by Gemma Charles, Marketing 10-Dec-08, 14:50

LONDON - Twinings is launching a two-pronged Christmas direct marketing push to drive sales and increase repeat orders of its hot beverages.

One mailer offers customers who spend more than £30 a free tub of Twinings New Swiss Hot Chocolate while the second offer entitles the customer to free postage and packaging if they spend more than £35.

The work, created by Golley Slater, will also feature the Twinings Tea Tasters Club, which allows customers to take out a six or 12 month subscription for themselves or as a gift.

The Christmas 2008 Twinings Direct catalogue has also gone out to existing customers and is available in its flagship London store.