RSPCA viral highlights pet obesity

by Becky Wilkerson, Marketing 10-Dec-08, 14:55

LONDON - The RSPCA has teamed up with YouTube animator Simon Torfield, famed for his 'Simon's Cat' films, to boost awareness of pet obesity.

The viral video is part of the RSPCA's ‘Give animals a voice' campaign, intended to secure political or behavioural change on a range of issues affecting animals.

The animation, entitled ‘Fed up', focuses on the effects of pet obesity, especially in the run-up to Christmas. It can be viewed at www.giveanimalsavoice.org.uk as well as on YouTube.

The viral features a new character, Simon's sister's dog. The pet is seen hiding under the dinner table begging for titbits. Everyone gives him a treat, unaware that they're all doing the same thing. The dog eats everything and eventually becomes unable to move.

One in three pets is overweight, according to vets, and the RSPCA aims to raise awareness of the effect it has on animal welfare. Obese pets can suffer a reduced quality of life and arthritis as well as internal illnesses such as diabetes, liver disease and heart disease.

 

Comments

Chris Arnold

Chris Arnold - 10/12/2008

Lovely and fun and a nice end line.

 
 
 
Mark Grady

Mark Grady - 11/12/2008

Does this mean they've found the fat cats responsible for the recession?

 
 
 
al fox

al fox - 17/12/2008

Wow - One in three pets overweight? Imagine explaining that to a Sudanese mother watching her children starve. It's a mad, mad, mad world alright.

 
 
 

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