JWT names Eastman as worldwide digital director

by Staff, Brand Republic 11-Dec-08, 11:15

NEW YORK - JWT has appointed David Eastman, from Omnicom's Republic group, as worldwide digital director.

Eastman, 45, joins JWT from the Omnicom-owned Republic Family, formerly the Zulu network, which he joined in June 2007 from Agency.com.

Eastman spent seven years at Agency.com, which is also owned by Omnicom, most recently as president and worldwide chief executive since 2006.

Bob Jeffrey, Worldwide CEO of JWT, said: "Digital is at the core of our business, and David Eastman will be responsible for integrating our many digital assets and overseeing activation and through-the-line marketing throughout the network to ensure we are maximizing resources, sharing knowledge and collaborating efficiently and effectively in order to create winning ideas for our clients."

Eastman will report to Jeffrey and be responsible for the management of the digital discipline within JWT, RMG and all subsidiary companies, with the remit of integrating the digital assets and overseeing all activation and through-the-line marketing throughout the network.

Eastman will also join the JWT Worldwide executive committee.

Eastman said: "For me, this role validates the importance JWT places on integrating digital into everything they do.

"I'm excited about helping them to achieve that and thrilled to be joining the team."