Tradewind wins Britvic digital brief

by Dan Leahul, Brand Republic 12-Dec-08, 10:50

LONDON - Britvic has appointed digital consultancy Tradewind to handle its digital strategy.

The two-year deal will provide digital training for Britvic brand managers and marketers, along with digital consultancy across the whole of Britvic's soft drink portfolio, which includes brands such as Tango, Pepsi and Robinsons.

Denise Meek, digital manager at Britvic, said: "This is an exciting opportunity for Britvic. We are on the cusp of implementing a strategy that will drive digital integration across the business and provide Britvic with the knowledgebase and digital tools to forge ahead in the digital marketing arena."

Sam Brownfield, founder of Tradewind, said: "Working in partnership with Britvic, we will demystify the digital world and help Britvic continue to innovate and develop ground-breaking digital activity."