Eyelids make 10p ad space for beauty website

by Dan Leahul, Brand Republic 16-Dec-08, 14:10

LONDON - Volunteers willing to rent out their eyelids as a temporary advertising space will net £100 from beauty product website Feelunique.com.

Paid 10p on a "pay-per-wink" basis, volunteers can sign up to have a temporary "Feelunique.com" tattoo transfer applied to their eyelids, for a maximum of £100.

Volunteers can visit the website to sign up -- the winking totals will be based on a per-trust basis.

Dan Glover from Mischief said nearly 100 people had already signed up within a few hours of the campaign launch.

Amy Rebours of Feelunique.com, said: "We all take notice when we're being winked at so what better way to advertise a beauty company than on people's eyelids.

"It's a genuine marketing first, which encourages people to spread a feel-good winking moment and earn some much-need extra income in the process.

"So far, it's been brilliantly received with people fancying a different kind of flutter and registering to be Feelunique.com winkers."