Top 10 ads with the highest recall in a single week in Adwatch 2008

by Staff, marketingmagazine.co.uk 17-Dec-08, 09:00

LONDON - A Churchill commercial scored the highest recall at 83% in a single week in Marketing's Adwatch of the Year during 2008.

The ranking below, compiled from the 51 Adwatch tables that ran between 1 November 2007 and 31 October 2008, ranks the 10 commercials that scored highest in one particular week.

A description of each ad and when it appeared appears below the table.

Best recall in Adwatch in any single week

Rank	Brand	Agency	Score	TV spend
				£m
1	Churchill	WCRS	83%	15.57
2	Asda	Fallon	80%	28.23
3	Marks & Spencer	RKCR Y&R	77%	31.1
4	Tesco	Red Brick Road	76%	39.86
5	PC World	M&C Saatchi	74%	17.17
6	Morrisons	DLKW	73%	29.54
7	Argos	CHI & Parters	71%	24.65
7	Post Office	Mother	71%	7.65
9	Sainsbury's	AMV BBDO	70%	33.76
9	Confused.com	In-house	70%	15.92

Churchill. In a TV studio, ‘Kim from Beckford' challenges Churchill with a series of questions. 05.03.08
Asda. Julie Walters works as a Christmas trainee, helping staff decorate a tree. 23.01.08
Marks & Spencer. ‘Christmas Belles' Twiggy et al in 50s musical, with Antonio Banderas taking a guest spot. 12.12.07
Tesco. The Spice Girls shop for presents in a Secret Santa exercise, hiding from each other in-store. 16..1.08
PC World. The employees discuss Christmas bargains, including a Compaq laptop at £399. 23.01.08
Morrisons. Lulu's Christmas Feast. Lulu walks trough snowy streets and suggests Christmas food. 12.12.07
Argos. The Christmas Gift Guide, with Wizzards ‘I Wish it Could be Christmas Everyday' as backing. 21.11.07
Post Office. Members of Westlife buy broadband packages from the Post Office. 05.12.07
Sainsbury's. Now that her kids are growing up, a mum (actress Tracy Brabin) starts work in Sainsbury's. 08010.08
Confused.com. Man in a cartoon landscape promotes discounts on car insurance. 06.08.08