Phorm shares rise after trial success announcement

by Staff, Campaign 16-Dec-08, 12:15

LONDON - Shares in Phorm have leapt more than 50 per cent to 305p, following the announcement that it would roll out its controversial technology next year.

Phorm announced yesterday that it had completed a trial with BT that had successfully tested the technology.

Before the announcement, the company's share price was 200p, after which it rose to 305p today.

Phorm is behind technology that analyses web users' behaviour in a bid to serve up more relevant advertising.

The company has been criticised because of fears that its technology will allow internet companies to spy on users.

Comments

Julie Johnson - 16/12/2008

I have said this before but I should repeat before I have to check in for my next flight \(before anyone suggests I'm a tin foil hat privacy campaigner) - I've followed this with interest recently but there are more experienced people - see www.nodpi.org or www.badphorm.co.uk

Julie Johnson - 16/12/2008

Anyone reading this article should probably also check what the Phorm share performance has been earlier this year (take a look at Q1 for example). It does put this reported rise in context.