The men's fragrance, which is being sold at a New York retailer and online, is being touted as "the scent of seduction, with a hint of flame-broiled meat".
Meat-loving consumers can buy a bottle of the scent for just $3.99.
Burger King has also launched a website called FireMeetsDesire.com to accompany the cologne.
The site reads: "The Whopper sandwich is America's favourite burger. Flame by BK captures the essence of that love and gives it to you."
Users are also greeted with the caption: "Now you can set the mood for whatever you're in the mood for."
Burger King released the fragrance earlier this week and an informal survey carried out by the Boston Herald revealed that some men would actually wear it.
The fast-food chain's latest promotion follows on from a publicity stunt at its UK chain earlier this year, which saw the introduction of a £95 burger.
The burger, which contained Wagyu beef, was launched as part of a plan to emphasise the chain's premium credentials over its competitors such as McDonald's.
Burger King is not the first brand to launch its own fragrance -- the Sunday Sport got there first in May 2007 with the launch of its own branded perfume called 'Eau De Punani'.
The Sport said the scent was based on the natural aroma of a woman, and was based on the "smell" of Cherry Dee, who scooped the paper's Miss Sunday Sport 2007 title.
Comments
Please say this could ONLY ever happen that side of the pond?
Wow. Eau de Boeuf. The mind boggles. What next? Scent of a Heifer?
The smell of bullsh#t. Sure to be a big seller in agencies across the globe.
Why oh why would ANYONE want to smell of burgers and pay for the Privilege? If for some peculiar, unexplained reason someone wanted to stink of fast food all they would have to do is work in Burger King or McDonald's for a day and the stench would linger for ages!
Dukie - 17/12/2008
Why smell like a burger when you can wiff of PUNANI. Above all Cherry Dee's Muff whooo haaa.
Wow, April Fool day already! Still the amount of free exposure to this article is priceless. When you are talking about Burgerking you are not thinking about "the other one"
Brilliant PR stunt. Thank god marketing still has a sense of fun in a recession.
I use to work at a burger joint and it would take weeks for that scent to wash out of my skin and clothes, my God I miss it.
I hope they have a chips fragrance for women soon
Surely making men smell of chocolate is the obvious way forward? After all what sort of women do men want to attract - the galaxy girls or the whoppers!
I also worked in mcDs for one horrible summer in my teens and i can confirm that the smell of burger about one's person is neither pleasant or attractive to those in your vicinity
Perhaps those who've worked in BK can confirm whether the flamegrilled aroma is any more enticing?
I wouldn't wear anything else...
They're really taking the "Have it your way, right away.." thing pretty far. I wouldn't mind an apple pie perfume with a tinge of warm cardboard added. Im thinking Nike should follow suit and do "Brand New Shoe" smell... Call it "Swoosh" lol
Fingers crossed they'll be a burger fresh showergell / cologne box set in time for Christmas.
...or Sean John's new fragrance.
I am \(Burger) King
Blimey one minute it was the week before Christmas, then wham, suddenly it's April 1st.
P.S:Even the Google ad targetting has lost the plot with upmarket Miller Harris scent ads at the bottom of the page.
This has brand failure written all over it!
Brazen, the PR agency that created the highly successful 'Eau de Stilton' campaign for their client the Stilton Cheesemakers Association, should sue...
I think £2.56 for a Burger King fragrance isn't that bad. It can't be any worse than £0 for Paco Rabanne.
I can't believe so many are taking this seriously. It's another great PR stunt from BK.
Dukie - 19/12/2008
steve check out the radio 1 news fool
Karen - 20/12/2008
Only in the USA! paves the way for a whole range of toiletries, maybe a boxed set?- chip-scented soap, cheese-scented deodorant, flannel shaped like a lettuce leaf etc. Make a great secret santa gift!
Comments
Jules Tipler - 17/12/2008
Please say this could ONLY ever happen that side of the pond?
Amod Munga - 17/12/2008
Wow. Eau de Boeuf. The mind boggles. What next? Scent of a Heifer?
Matt Stewart - 17/12/2008
The smell of bullsh#t. Sure to be a big seller in agencies across the globe.
Devin Parmar - 17/12/2008
Why oh why would ANYONE want to smell of burgers and pay for the Privilege? If for some peculiar, unexplained reason someone wanted to stink of fast food all they would have to do is work in Burger King or McDonald's for a day and the stench would linger for ages!
Dukie - 17/12/2008
Why smell like a burger when you can wiff of PUNANI. Above all Cherry Dee's Muff whooo haaa.
Norman Ingram - 17/12/2008
Wow, April Fool day already! Still the amount of free exposure to this article is priceless. When you are talking about Burgerking you are not thinking about "the other one"
CHRIS ARNOLD - 17/12/2008
Brilliant PR stunt. Thank god marketing still has a sense of fun in a recession.
Dan Leahul - 17/12/2008
I use to work at a burger joint and it would take weeks for that scent to wash out of my skin and clothes, my God I miss it.
Nicola Lucas - 17/12/2008
I hope they have a chips fragrance for women soon
Joanna King - 17/12/2008
Surely making men smell of chocolate is the obvious way forward? After all what sort of women do men want to attract - the galaxy girls or the whoppers!
Michael Laws - 17/12/2008
I also worked in mcDs for one horrible summer in my teens and i can confirm that the smell of burger about one's person is neither pleasant or attractive to those in your vicinity Perhaps those who've worked in BK can confirm whether the flamegrilled aroma is any more enticing?
Neil Truslove - 17/12/2008
I wouldn't wear anything else...
Nathan Strawn - 17/12/2008
They're really taking the "Have it your way, right away.." thing pretty far. I wouldn't mind an apple pie perfume with a tinge of warm cardboard added. Im thinking Nike should follow suit and do "Brand New Shoe" smell... Call it "Swoosh" lol
Gabriel Collins - 17/12/2008
Unforgivable
Matt Hawkes - 17/12/2008
Fingers crossed they'll be a burger fresh showergell / cologne box set in time for Christmas.
Gabriel Collins - 17/12/2008
...or Sean John's new fragrance. I am \(Burger) King
Nick Corston - 17/12/2008
Blimey one minute it was the week before Christmas, then wham, suddenly it's April 1st.
Nick Corston - 17/12/2008
P.S:Even the Google ad targetting has lost the plot with upmarket Miller Harris scent ads at the bottom of the page.
Tobi Laniyan - 17/12/2008
This has brand failure written all over it!
Tom Wells - 18/12/2008
Brazen, the PR agency that created the highly successful 'Eau de Stilton' campaign for their client the Stilton Cheesemakers Association, should sue...
David Gibbons - 18/12/2008
I think £2.56 for a Burger King fragrance isn't that bad. It can't be any worse than £0 for Paco Rabanne.
David Gibbons - 18/12/2008
£30
Steve O'Connor - 19/12/2008
I can't believe so many are taking this seriously. It's another great PR stunt from BK.
Dukie - 19/12/2008
steve check out the radio 1 news fool
Karen - 20/12/2008
Only in the USA! paves the way for a whole range of toiletries, maybe a boxed set?- chip-scented soap, cheese-scented deodorant, flannel shaped like a lettuce leaf etc. Make a great secret santa gift!