Big Lottery Fund in online consultation initiative

by Jacquie Bowser, Brand Republic 17-Dec-08, 12:00

LONDON - The Big Lottery Fund has launched a website to encourage the public to suggest ways in which Lottery money should be spent.

The website, created by media group Twofour, forms part of the Lottery Fund's Big Thinking consultation.

The site will host the main consultation survey, as well as videos of Big funded projects, an area for users to submit user generated content, a discussion board, a blog from Peter Wanless, the chief executive, and regular news updates.

It will also feature games that will be used as virals to drive traffic from sites such as Facebook, YouTube and Twitter.

David Clarke, head of public sector at Twofour Communications, said: "This project is of great importance for Big's public consultation, which will provide valuable feedback to help decide where funds will go in future.

"Social network marketing is an effective way of targeting groups and individuals, allowing us to engage in an entertaining way and driving traffic to the site."

Big distributes half of the funding the National Lottery raises for good causes -- covering health, the environment, education and charities. Since its launch in 2004, Big has distributed over £2.7bn to thousands of projects across the UK.