Innocent outlines 2009 marketing plans

by Joe Thomas, Marketing 17-Dec-08, 12:00

LONDON - Innocent are planning the launch of a £8m marketing campaign for 2009, which will kick off in the New Year.

The campaign created in house will concentrate on consumer health, running across national press, poster and a range of below the line activity including a sampling drive.

Jo Simmonds, head of brands at Innocent said: "Making sure you eat your five portions of fruit and veg is a great way to get healthy in the New Year. With 87% of us still not eating enough fruit and veg*, our smoothies and our new veg pots together provide an easy and convenient way to get your 5 portions of fruit and veg, and this is the essence of our January message.