Paramount promotes Watchmen film in social gaming community PlayStation Home

by Fiona Ramsay, marketingmagazine.co.uk 19-Dec-08, 11:25

LONDON - Paramount Pictures International and Sony Computing Entertainment Europe have teamed up to launch a film campaign within PlayStation Home, the new social gaming community.

Paramount is marketing its film Watchmen, which is due for UK release on 6 March, within Home.

PlayStation Home residents will be able to view video content and the film trailer in the Home Theatre. A selection of virtual Watchmen merchandise such as T-shirts, Doomsday clocks and character statues, will also be available in the New Year.

Home is a 3D social gaming community that allows PlayStation 3 users to discuss games. They can create their own custom avatar, decorate their personal apartment, play mini-games, shop, watch videos and attend special events.