Appletiser advertises on Tesco ATMs

by Miranda Fitzgerald, marketingmagazine.co.uk 23-Dec-08, 10:20

LONDON - Coca-Cola is launching a new ad campaign for its Appletiser brand that will be appear, via atmAd, on 1000 cash machines at Tesco stores around the UK.

The ads emphasise that the drinks are 100% fruit juice and count as a recommended five-a-day fruit and vegetable portions. They aim to promote Appletiser as a healthy, non-alcoholic alternative for Christmas-party-goers wishing to avoid drink-driving and those planning a healthy start in January.

The campaign also involves ATM receipts featuring a voucher offering £1 off Appletiser drinks.

Appletiser, which is aimed at 25- to 35-year-old women, dropped its three-year sponsorship of Friends repeats on E4 and E4+1 last year and is reported to be looking at partnerships to replace the tie.