Virgin Media kicks off campaign for 50Mb broadband

by Fiona Ramsay, marketingmagazine.co.uk 05-Jan-09, 11:10

LONDON - Samuel L Jackson is fronting the new Virgin Media 50Mb advertising campaign.

The actor stars in the new 20-second TV ads, standing in front of walls full of light and colour to highlight the Virgin Media fibre optic network.

Virgin Media is rolling out its 50Mb broadband service to cabled UK homes by the summer.

Created by Rapier, the 50Mb ad campaign follows Virgin Media's TV Liberation and Mother of All Broadband campaigns with Samuel L Jackson. The TV ads are part of a multi-million pound media campaign for Virgin Media, which includes TV, print, outdoor and online.

Ashley Stockwell, MD of brand and marketing at Virgin Media, said the 50Mb service was a massive leap forward for the broadband market.