Ogilvy launches new ad for Comfort Naturals range

by Caroline Lovell, Campaign 05-Jan-09, 16:30

LONDON - Ogilvy Advertising has created a campaign, featuring its fabric-based animated characters, to launch Unilever's new Comfort Naturals range.

The ad opens on a sad-looking girl, sniffing a black dead flower, in a desolate landscape.

Out of the ground pops a bottle of the new fabric conditioner and distributes yellow flowers, which transform the girl’s outfit and the landscape.

The characters pull the dark fabric away from the land and skyline to reveal green fields, flowers and blue sky.

The ad ends with the voiceover: "Get back to nature with the gentle fragrances of the new Comfort Naturals range."