Churchill Wines refreshes brand

by Alex Brownsell, marketingmagazine.co.uk 06-Jan-09, 10:33

LONDON - Churchill Wines has rebranded in an attempt to replace its 'dated' brand identity.

Churchill appointed branding consultancy Interbrand to create a new packaging design to build on an existing perception of quality, and communicate the traditional methods used to create the wines.

The new packaging features black and white pictures of the Quinta da Gricha vineyards in Portugal where Churchill Wines are produced. The design was selected to capture the landscape of the region and emphasise the heritage behind the wines.

The updated identity includes a new strapline, ‘Worth waiting for', while Interbrand has also updated the packaging for the Churchill's Port portfolio.