FT launches customised RSS service for corporates

by Staff, Brand Republic 06-Jan-09, 13:00

LONDON - The Financial Times has launched a customised RSS service for internal use by corporate customers.

The initiative comes eight months after the FT started to licence FT content directly to corporate customers.

In April 2008 the Financial Times introduced a direct licensing model that gives organisations unlimited access to Financial Times journalism both on FT.com and third party channels.

From January 2009, organisations with an FT licence will have the ability to create RSS feeds customised to their specific needs.

This new functionality enables information managers to define their own relevance criteria using the FT.com search engine and create the tailored feeds immediately.

Caspar de Bono, managing director B2B, said: "This is a tangible example of the benefit of having a direct relationship with corporate customers.

"Making best use of executive time remains critically important, our customers are seeking the right information not more information."