The £130,000 raised by the British Humanist Association has paid for a four-week bus campaign from today and two weeks of exposure on the tube from Monday, both through CBS Outdoor.
Two hundred bendy buses in London and 600 in regions across the UK, including the West Midlands and Glasgow, will carry an ad for the BHA which says "There's probably no god. Now stop worrying and enjoy your life".
The ads were funded by donations to the BHA following the suggestion of a bus campaign by comedy writer Arianne Sherine on The Guardian's Comment is Free blog last June.
Sherine, who had the idea after seeing a Christian bus ad linking to a website telling non-Christians they were condemned to Hell for not accepting the word of Jesus, appealed for £23,400.
The copy on the 1,000 additional tube cards varies from the bus campaign.
Four different ads each carry a quotation from well-known atheists such as scientist Albert Einstein and actress Katherine Hepburn.
One from the nineteenth century poet Emily Dickinson reads: "That it will never come again is what makes life so sweet."
Sherine's idea received early and continuing support from high profile atheist, academic and writer Professor Richard Dawkins, who donated £5,500 and appeared in media interviews today to publicise the event.
Comments
I've always wondered at the hypocrisy of a religion that says love your fellow man and accept them for who they are yet with forked tongue also espousing that if you're not like them and believe the same as they do... you'll be damned... I guess you're damned if you do and damned if you don't. Bravo for the counter balance message campaign... it's about time.
What I find comforting is that the playing field is leveled by having access to delivery systems for messages - no matter what you believe.
dano - 06/01/2009
Where does this stop- Should the BNP/NF be allowed to buy outdoor space on the notion of free speech?
Well said Val. I'll just add a little question... how did the first ad pass the ASA? I thought that the advertising rules said you cannot use 'fear' to shift a product? That is, you'll be "condemned to Hell for not accepting the word of Jesus". Double standards, maybe? Or does the ASA also believe that the fear of something that doesn't exist is a bit silly
Fear is always used in advertising, just with more subtlety
Fantastic news. Should ruffle a few feathers mind, I'm not sure how the BHA compare to the NF/BN though Dano - more comparable to Catholic and Islaminc symbolism, which has been advertised for centuries.
It's not an athiest message though, more agnostic.
AK13 - 06/01/2009
Wow, thats great! I saw an ad on the London buses for a christian website, so i dont see why atheists cant. But then it seems that this is going to become extremely competitive :s but then again religion always has been...
I think anyone should be able to take an ad on a bus, BNP, NF, Catholic Church, makes a change from all the usual stuff on them. As long as the content of the add doens't break any of ASA's rulings there is no reason why anyone can't put an add up. If it offends personal sensibilities it's a different matter.
Also, I think the condemned to hell reference is more to do with the content the link on the ad directed you to. The ad itself was fine it was more the fervent Christian message you were directed to once clicking the link...not sure where ASA stands on website content if linked directly to an ad? any ideas?
Will they measure the effectiveness I wonder? \(eg how many people switch to atheism as a result of seeing the ads.)
As Ed says, the 'probably' makes it agnostic rather than atheistic and also \(now for the science bit) if the existence of God cannot be proved or disproved, probability cannot be asserted. So is the ad technically incorrect?
Kevin - re. your probability comment, if you read Dawkins' "The God Delusion" there is a chapter entitled "Why there almost certainly is no God". Very compelling stuff. It certainly doesn't clear the matter of probability up entirely, but it gives it a damn good go. Personally, this story made my day. It's great to see aetheism/agnosticism finally being given an equal platform and voice. I'll be interested to read some of the anti-atheist graffiti that turns up on the ads.
ps. John Dick... good point, no idea!
I'm staggered at how cheap it is to reach and advertise on that medium - i count at least 800 buses - 200 in London and at least 1 per region across 600 regions - for £130,000 - which is £162.50 per bus per month. That's £40.63 pence per bus per week. I would like to know how many people see each bus, to find out what the effective CPM isfor these ad impressions, and compare the cost of bus advertising with the cost of internet advertising.
I am not arguing that the bus decision is a purely monetary one, but i just want to know how much the average national bus campaign costs in comparison to the average national web banner campaign.
On the question of ROI - one metric might be how many go to hell...if they're wrong.
Great point from Kevin. The admission of 'probably' attempts some humility, but the whole ad is really overreaching itself. The fact that chapters entitled 'Why there is almost certainly no God' exist in Dawkins' book prove he's a pretty weak authority when it comes to religion. Meanwhile, the Christian ad has been much maligned for encouraging people to look into what Jesus actually says, rather than taking poorly-researched bravado as their source of information \(ie Dawkins). The point of that ad as far as I can tell was to present the Bible to people who haven't read it and allow them to make up their own minds. This ad just gives people a false excuse not to look into it. Lame.
A DIAZ - 07/01/2009
'telling non-Christians they were condemned to Hell for not accepting the word of Jesus' does not sound much like allowing people to make their own mind up to me. More like the age old religious trick of putting the fear of god \(literally) into you that if you don't take up religion your going to burn in hell. Now that IS a lame argument.
The Bible says we ignore God at our peril. If this is the case, Jesus giving us a way to know Him is awesome news. It's up to us what we do with that information. This ad just pretends that information doesn't exist. People are at liberty to believe what the Bible says or not - whereas this ad prevents them even bothering to read it. Do people really need protecting from something that is continually dismissed - wrongly in my opinion - as myth? Me thinks the BHA and Dawkins doth protest too much.
I think its effectiveness will be measured by the complaints recieved divided by the ferociousness of said complaints. At least in BHA's eyes. I'd love to see the churches respond with their own campaign.
Josh, the word "probably" is there because it is accurate. There is not certainty to anything, and as someone who was brainwashed by a family who told me that the Bible is "truth" for the first 15 years of my life, and who subsequently spent the next 15 years undoing this entirely unproven doctrine, I know this personally. Speaking of bad research, you really should check out the 'evidence' for the accuracy and truth of the one book Christians put so much time into following.
I do agree with other posts however, that the word 'probably' results in copy that lacks conviction.
Actually, rumour has it the word 'probably' had to be inserted, because otherwise TfL were refusing to run it.
By way of an \(I hope) amicable response, I have checked out the evidence and I am still very much a Christian. I understand there are many who have not come to that conclusion having looked into it, but looking into it is surely a worthwhile thing to do. So an ad advising people that they don't need to worry about it is wrong. Everyone can make whatever conclusion they like - just don't take Dawkins' or the BHA's word for it.
I think it's alright, but hardly necessary - less than 10% of the country actually does any form of religious worship - so saying things like "it's about time" is irrelevant - most people agree with the statement in my experience and what this thread also shows. As a reposte to the Christian ad, fair enough but overkill in my opinion - this has got much greater publicity.
Well Josh, let's hope everyone doesn't take the Christian church's word for it either \("non-Christians will be condemned to Hell for not accepting the word of Jesus").
I wonder how well this would run in Iraq or China.
Fabulous - a wonderful antidote to all the the leaflets and opinions I've had thrust into my face over the holiday period. Surely only people without a sense of humour could become upset by this - whatever religion \(or not) they are.
A Y - 07/01/2009
Response to the likes of Emily Dickinson:
If life is sweet, imagine enjoying it eternally!
Response to "There's probably no God. Now stop worrying and enjoy your life.":
God never told anyone to worry all their lives and not to enjoy it. You're gravely mistaken. Christians do not believe in Him just so as to worry and stop enjoying life.
So, instead of being twisted with misunderstanding. Read the bible and GET REAL understanding.
If there isn't a God, what do you stand to lose just by believing and accepting that you're not always right? Christianity does not advocate miserable lives. Far from it, you're advised to live it abundantly. And of course you can have fun, but choose at what cost? Your soul?
This begs the question, and ask yourselves fearfully and dead-honestly...
What if you're wrong and there IS a God??
A Y - do you mean real understanding along the lines of the Earth is around 4000 years old, was created in six days and we're all descended from two people? The bible's a farce.
A Y - 07/01/2009
Christians have tried for ages to spread the Word. And you can see for yourselves that there are many messages and ways they have tried to get to every kind of person regardless of their extend of apathy or disbelieve. Why pick on one message of condemnation and hang the whole religion on it? There is hope, there is faith, there is love... so on and so forth.
Think cigarette advertising. There must be millions of messages and ways to get smokers to quit. Some are soft and subtle while others are hard-hitting. Why? Are you going to pick on harsh ads and disclaim that "Cigarettes Only Probably Kills"? And while we're at this, look at it this way, "Cigarettes most definitely WON"T let you live longer!" And whilst you're coughing and wheezing your lungs out, think about how much you're really enjoying life!
Anyway, the point is: There are all kinds of messages, and each came from a desire to reach out. Some may sound sweet, others bitter. Whichever works on you is the one that speaks to you. Words don't matter until they matter to you. And why do they matter to you the way they do? It's PROBABLY because you're in bad need of being told.
A Y - 07/01/2009
Thanks, Ormiston.
Real understanding means just what it means. Real, as real as it can get for you. By mention of real understanding, perhaps I should've chosen to say "Better" understanding for yourselves?
Sure, you may think the bible's a farce... but then again, hey, what if you're wrong?
A Y - 07/01/2009
Thanks, Ormiston.
Real understanding means just what it means. Real, as real as it can get for you. By mention of real understanding, perhaps I should've chosen to say "Better" understanding for yourselves?
Sure, you may think the bible's a farce... but then again, hey, what if you're wrong?
dano - 07/01/2009
I'd rather be wrong and live my rock n roll life how i want to without any direction from Him, rather than follow archaic guidelines, believe in far fetched miracles, and spend every sunday morning with 40 white middle class people singing shit songs.
Dawkins is almost as boring as Christian fundamentalists. Christianity is such an easy target in modern-day Britain, so he's hardly doing anything radical. And would he and his self-righteous band of followers have the balls to use the Arabic name for God on their posters? I doubt it.
"And would he and his self-righteous band of followers have the balls to
use the Arabic name for God on their posters? I doubt it."
'Probably' not.
Yeah that's right, fear of reprisal from nutjobs who think their God should not be tarnished with similar advertising is a great argument against the campaign. I'd personally prefer a society where he might have used 'Allah' and not had his effigy burnt.
However, Britain is still considered a Christian country - even if it is just by deed poll. So he gets a bigger audience for going at the Christian God. If you'd read up on Dawkins you'd know that he finds Islam just as abhorrent.
As for him being boring - I think 2,000+ years of religious fundamentalism against arguably under 5 years of publically recognised 'mainstream' athiesm is more than a fair deal. Although that's discounting the many great thinkers like Da Vinci, Einstein and even Darwin himself who could have easily faced death had they been more vocal about opposing religious ideas and/or how we really got here.
Good luck to him and let's hope there's more campaigns of this nature.
Marketers arguing over religion... it's like the blind judging the works of Monet.
Only Monet and his works existed. Unlike god.
Does Dawkins believe in love? There's not much of it evident in his advertising.
Samuel Johnson wrote, in 1759 'Promise, large promise, is the soul of an advertisement."
But Dawkins doesn't believe in the soul, either - perhaps that's why his advertising doesn't have one.
A Y - 09/01/2009
Well, no one's to judge the way you choose.
I guess in the end, only you may know for yourself the cost of making this choice. The real cost, then.
Just a thought, imagine how it feels to be at the receiving end of a father... well, a parent... after having given life to a child, and have this child go about his/her own way telling the parent that he/she isn't needed for directions... because well, there's this rock n roll life he/she has chosen to live... or by the way, this child's siblings are a bunch of "whatever"...
I don't think God went about creating people for the sake of creating a "religion".
He just wants a relationship with all of us. And to teach us just how best we can live... even when we may think we'd rather decide for ourselves.
Amidst all the nonsense we have around us, there MUST be THE Way, THE Truth, and THE Life. Question is, can we recognise it?
Alas, I guess it's true that there are those who can only learn the hard way. And those who'd never learn.
If you haven't got God on your side... you're really going to need miracles, don't you think? And boy, will that be far-fetched...
GREAT AD!! It's an intelligent, humorous and pointedly diplomatic presentation of the British Humanist Association's message. The key is in the "PROBABLY"....more of an agnostic statement of course on the face of it, but I believe this deliberately flies up in the face of all the scaremongering & preaching we have shoved in our faces due to the predominantly dictatorial Christian recruitment & retention ethic everyone's put up with for centuries. I love the fact it prods fun at this arrogance in this deliberately blasee message to bus travellers who will be from a huge range of beliefs and backgrounds. It's funny, relevant and although may be seen as blasphemous to some, I think it's an open enough strapline to demonstrate freedom of speech at it's best.
Of course, humanism is as big a myth as religion ... the notion that we're in any way different from any other animals and have some semblance of control over our destinies is as big an illusion as that of a divine creator exercising control over us.
Comments
Val Stilwell MSCS - 06/01/2009
I've always wondered at the hypocrisy of a religion that says love your fellow man and accept them for who they are yet with forked tongue also espousing that if you're not like them and believe the same as they do... you'll be damned... I guess you're damned if you do and damned if you don't. Bravo for the counter balance message campaign... it's about time. What I find comforting is that the playing field is leveled by having access to delivery systems for messages - no matter what you believe.
dano - 06/01/2009
Where does this stop- Should the BNP/NF be allowed to buy outdoor space on the notion of free speech?
John Gallen - 06/01/2009
Well said Val. I'll just add a little question... how did the first ad pass the ASA? I thought that the advertising rules said you cannot use 'fear' to shift a product? That is, you'll be "condemned to Hell for not accepting the word of Jesus". Double standards, maybe? Or does the ASA also believe that the fear of something that doesn't exist is a bit silly
Dominic Gudgeon - 06/01/2009
Fear is always used in advertising, just with more subtlety
Eddie Stalwart - 06/01/2009
Fantastic news. Should ruffle a few feathers mind, I'm not sure how the BHA compare to the NF/BN though Dano - more comparable to Catholic and Islaminc symbolism, which has been advertised for centuries.
Eddie Stalwart - 06/01/2009
It's not an athiest message though, more agnostic.
AK13 - 06/01/2009
Wow, thats great! I saw an ad on the London buses for a christian website, so i dont see why atheists cant. But then it seems that this is going to become extremely competitive :s but then again religion always has been...
John Dick - 07/01/2009
I think anyone should be able to take an ad on a bus, BNP, NF, Catholic Church, makes a change from all the usual stuff on them. As long as the content of the add doens't break any of ASA's rulings there is no reason why anyone can't put an add up. If it offends personal sensibilities it's a different matter. Also, I think the condemned to hell reference is more to do with the content the link on the ad directed you to. The ad itself was fine it was more the fervent Christian message you were directed to once clicking the link...not sure where ASA stands on website content if linked directly to an ad? any ideas?
kevin mclean - 07/01/2009
Will they measure the effectiveness I wonder? \(eg how many people switch to atheism as a result of seeing the ads.) As Ed says, the 'probably' makes it agnostic rather than atheistic and also \(now for the science bit) if the existence of God cannot be proved or disproved, probability cannot be asserted. So is the ad technically incorrect?
William Howard - 07/01/2009
Kevin - re. your probability comment, if you read Dawkins' "The God Delusion" there is a chapter entitled "Why there almost certainly is no God". Very compelling stuff. It certainly doesn't clear the matter of probability up entirely, but it gives it a damn good go. Personally, this story made my day. It's great to see aetheism/agnosticism finally being given an equal platform and voice. I'll be interested to read some of the anti-atheist graffiti that turns up on the ads. ps. John Dick... good point, no idea!
robin caller - 07/01/2009
I'm staggered at how cheap it is to reach and advertise on that medium - i count at least 800 buses - 200 in London and at least 1 per region across 600 regions - for £130,000 - which is £162.50 per bus per month. That's £40.63 pence per bus per week. I would like to know how many people see each bus, to find out what the effective CPM isfor these ad impressions, and compare the cost of bus advertising with the cost of internet advertising. I am not arguing that the bus decision is a purely monetary one, but i just want to know how much the average national bus campaign costs in comparison to the average national web banner campaign.
SIMON TIMLETT - 07/01/2009
On the question of ROI - one metric might be how many go to hell...if they're wrong.
Josh Bailey - 07/01/2009
Great point from Kevin. The admission of 'probably' attempts some humility, but the whole ad is really overreaching itself. The fact that chapters entitled 'Why there is almost certainly no God' exist in Dawkins' book prove he's a pretty weak authority when it comes to religion. Meanwhile, the Christian ad has been much maligned for encouraging people to look into what Jesus actually says, rather than taking poorly-researched bravado as their source of information \(ie Dawkins). The point of that ad as far as I can tell was to present the Bible to people who haven't read it and allow them to make up their own minds. This ad just gives people a false excuse not to look into it. Lame.
A DIAZ - 07/01/2009
'telling non-Christians they were condemned to Hell for not accepting the word of Jesus' does not sound much like allowing people to make their own mind up to me. More like the age old religious trick of putting the fear of god \(literally) into you that if you don't take up religion your going to burn in hell. Now that IS a lame argument.
Josh Bailey - 07/01/2009
The Bible says we ignore God at our peril. If this is the case, Jesus giving us a way to know Him is awesome news. It's up to us what we do with that information. This ad just pretends that information doesn't exist. People are at liberty to believe what the Bible says or not - whereas this ad prevents them even bothering to read it. Do people really need protecting from something that is continually dismissed - wrongly in my opinion - as myth? Me thinks the BHA and Dawkins doth protest too much.
Eddie Stalwart - 07/01/2009
I think its effectiveness will be measured by the complaints recieved divided by the ferociousness of said complaints. At least in BHA's eyes. I'd love to see the churches respond with their own campaign.
JACK HORNER - 07/01/2009
Josh, the word "probably" is there because it is accurate. There is not certainty to anything, and as someone who was brainwashed by a family who told me that the Bible is "truth" for the first 15 years of my life, and who subsequently spent the next 15 years undoing this entirely unproven doctrine, I know this personally. Speaking of bad research, you really should check out the 'evidence' for the accuracy and truth of the one book Christians put so much time into following. I do agree with other posts however, that the word 'probably' results in copy that lacks conviction.
Heather DeLand - 07/01/2009
Actually, rumour has it the word 'probably' had to be inserted, because otherwise TfL were refusing to run it.
Josh Bailey - 07/01/2009
By way of an \(I hope) amicable response, I have checked out the evidence and I am still very much a Christian. I understand there are many who have not come to that conclusion having looked into it, but looking into it is surely a worthwhile thing to do. So an ad advising people that they don't need to worry about it is wrong. Everyone can make whatever conclusion they like - just don't take Dawkins' or the BHA's word for it.
Dominic Gudgeon - 07/01/2009
I think it's alright, but hardly necessary - less than 10% of the country actually does any form of religious worship - so saying things like "it's about time" is irrelevant - most people agree with the statement in my experience and what this thread also shows. As a reposte to the Christian ad, fair enough but overkill in my opinion - this has got much greater publicity.
Jacquie Bowser - 07/01/2009
Well Josh, let's hope everyone doesn't take the Christian church's word for it either \("non-Christians will be condemned to Hell for not accepting the word of Jesus").
Amod Munga - 07/01/2009
I wonder how well this would run in Iraq or China.
Susan Billinge - 07/01/2009
Fabulous - a wonderful antidote to all the the leaflets and opinions I've had thrust into my face over the holiday period. Surely only people without a sense of humour could become upset by this - whatever religion \(or not) they are.
A Y - 07/01/2009
Response to the likes of Emily Dickinson: If life is sweet, imagine enjoying it eternally! Response to "There's probably no God. Now stop worrying and enjoy your life.": God never told anyone to worry all their lives and not to enjoy it. You're gravely mistaken. Christians do not believe in Him just so as to worry and stop enjoying life. So, instead of being twisted with misunderstanding. Read the bible and GET REAL understanding. If there isn't a God, what do you stand to lose just by believing and accepting that you're not always right? Christianity does not advocate miserable lives. Far from it, you're advised to live it abundantly. And of course you can have fun, but choose at what cost? Your soul? This begs the question, and ask yourselves fearfully and dead-honestly... What if you're wrong and there IS a God??
ormiston groove - 07/01/2009
A Y - do you mean real understanding along the lines of the Earth is around 4000 years old, was created in six days and we're all descended from two people? The bible's a farce.
A Y - 07/01/2009
Christians have tried for ages to spread the Word. And you can see for yourselves that there are many messages and ways they have tried to get to every kind of person regardless of their extend of apathy or disbelieve. Why pick on one message of condemnation and hang the whole religion on it? There is hope, there is faith, there is love... so on and so forth. Think cigarette advertising. There must be millions of messages and ways to get smokers to quit. Some are soft and subtle while others are hard-hitting. Why? Are you going to pick on harsh ads and disclaim that "Cigarettes Only Probably Kills"? And while we're at this, look at it this way, "Cigarettes most definitely WON"T let you live longer!" And whilst you're coughing and wheezing your lungs out, think about how much you're really enjoying life! Anyway, the point is: There are all kinds of messages, and each came from a desire to reach out. Some may sound sweet, others bitter. Whichever works on you is the one that speaks to you. Words don't matter until they matter to you. And why do they matter to you the way they do? It's PROBABLY because you're in bad need of being told.
A Y - 07/01/2009
Thanks, Ormiston. Real understanding means just what it means. Real, as real as it can get for you. By mention of real understanding, perhaps I should've chosen to say "Better" understanding for yourselves? Sure, you may think the bible's a farce... but then again, hey, what if you're wrong?
A Y - 07/01/2009
Thanks, Ormiston. Real understanding means just what it means. Real, as real as it can get for you. By mention of real understanding, perhaps I should've chosen to say "Better" understanding for yourselves? Sure, you may think the bible's a farce... but then again, hey, what if you're wrong?
dano - 07/01/2009
I'd rather be wrong and live my rock n roll life how i want to without any direction from Him, rather than follow archaic guidelines, believe in far fetched miracles, and spend every sunday morning with 40 white middle class people singing shit songs.
Dean Turney - 07/01/2009
Dawkins is almost as boring as Christian fundamentalists. Christianity is such an easy target in modern-day Britain, so he's hardly doing anything radical. And would he and his self-righteous band of followers have the balls to use the Arabic name for God on their posters? I doubt it.
Audio Android - 07/01/2009
"And would he and his self-righteous band of followers have the balls to use the Arabic name for God on their posters? I doubt it."
'Probably' not.
Eddie Stalwart - 07/01/2009
Yeah that's right, fear of reprisal from nutjobs who think their God should not be tarnished with similar advertising is a great argument against the campaign. I'd personally prefer a society where he might have used 'Allah' and not had his effigy burnt.
However, Britain is still considered a Christian country - even if it is just by deed poll. So he gets a bigger audience for going at the Christian God. If you'd read up on Dawkins you'd know that he finds Islam just as abhorrent.
As for him being boring - I think 2,000+ years of religious fundamentalism against arguably under 5 years of publically recognised 'mainstream' athiesm is more than a fair deal. Although that's discounting the many great thinkers like Da Vinci, Einstein and even Darwin himself who could have easily faced death had they been more vocal about opposing religious ideas and/or how we really got here.
Good luck to him and let's hope there's more campaigns of this nature.
Dominic Gudgeon - 08/01/2009
Marketers arguing over religion... it's like the blind judging the works of Monet.
Andrew Nicholson - 08/01/2009
Amen to that!
ormiston groove - 08/01/2009
Only Monet and his works existed. Unlike god.
Dean Turney - 08/01/2009
Does Dawkins believe in love? There's not much of it evident in his advertising. Samuel Johnson wrote, in 1759 'Promise, large promise, is the soul of an advertisement." But Dawkins doesn't believe in the soul, either - perhaps that's why his advertising doesn't have one.
A Y - 09/01/2009
Well, no one's to judge the way you choose. I guess in the end, only you may know for yourself the cost of making this choice. The real cost, then. Just a thought, imagine how it feels to be at the receiving end of a father... well, a parent... after having given life to a child, and have this child go about his/her own way telling the parent that he/she isn't needed for directions... because well, there's this rock n roll life he/she has chosen to live... or by the way, this child's siblings are a bunch of "whatever"... I don't think God went about creating people for the sake of creating a "religion". He just wants a relationship with all of us. And to teach us just how best we can live... even when we may think we'd rather decide for ourselves. Amidst all the nonsense we have around us, there MUST be THE Way, THE Truth, and THE Life. Question is, can we recognise it? Alas, I guess it's true that there are those who can only learn the hard way. And those who'd never learn. If you haven't got God on your side... you're really going to need miracles, don't you think? And boy, will that be far-fetched...
Helen Coult - 12/01/2009
GREAT AD!! It's an intelligent, humorous and pointedly diplomatic presentation of the British Humanist Association's message. The key is in the "PROBABLY"....more of an agnostic statement of course on the face of it, but I believe this deliberately flies up in the face of all the scaremongering & preaching we have shoved in our faces due to the predominantly dictatorial Christian recruitment & retention ethic everyone's put up with for centuries. I love the fact it prods fun at this arrogance in this deliberately blasee message to bus travellers who will be from a huge range of beliefs and backgrounds. It's funny, relevant and although may be seen as blasphemous to some, I think it's an open enough strapline to demonstrate freedom of speech at it's best.
ormiston groove - 13/01/2009
Of course, humanism is as big a myth as religion ... the notion that we're in any way different from any other animals and have some semblance of control over our destinies is as big an illusion as that of a divine creator exercising control over us.